The Mahindra Automotive and Farm Equipment Sectors (AFS), is one of the largest contributors to the Mahindra Group revenue and includes 27 businesses, 18 subsidiaries, and 9 companies. The Farm Equipment department also provides irrigation, fertilization, seeds through varied agriculture and allied businesses.

In the US off-road UTV market, it includes a roll-over protection system (ROPS), which creates the top of body structure and is attached directly to the fully boxed frame. Mahindra was granted a license in 1947 to use the Jeep and CJ trademarks, and Willys originally shipped complete vehicle kits straight to Mahindra. It has a single gauge speedometer on all variants, with digital fuel, odometer, and tachometer gauges. The human body design and a significant percentage of its mechanical architecture remain largely untouched. The Mahindra Roxor is based on the design of the Jeep CJ of the 1960s, and Willys CJ of the 1940s. As time passes, the vehicles were localized in India.

Mahindra is redesigning the Roxor to help visually distinguish it from Jeep’s vehicles. It has 16-in steel or aluminum wheels, with options for Goodyear 235/70R16 Wrangler Trailrunner AT, BFGoodrich 235/70R16 All-Terrain T/A KO2, or EFX 30×9.5-16 tires. This decision was accompanied by a limited exclusion order and a cease-and-desist order, effectively barring the import and sale of the Roxor in the US. In June of 2020, the United States International Trade Commission ruled that the Roxor infringed upon Jeep’s trade dress. The Roxor is available in two- and four-passenger versions, and with either an information or automatic transmission.

The Mahindra Roxor is a 4×4 off-road only utility vehicle assembled by Mahindra Automotive North America (MANA) since 2018. MANA is the US arm of Indian automotive company Mahindra and Mahindra. It is on the basis of the Mahindra Thar M2DICR variant, produced and sold in the Indian market since 2010. Mahindra has made off-road vehicles in jeep(GP) pattern since a 1947 contract with Willys to construct such vehicles for Indian market.

Mahindra & Mahindra entered the power sector in 2002, in reaction to growing demands for increased electric power in India. The inverters, batteries, and gensets are made at three facilities in Pune, Chennai, and Delhi; and 160 service points across India offer continuous support to many key markets. Power is within countries across Latin America, Africa, the Middle East, and Southeast Asia—and expanding in to the United Arab Emirates, Bangladesh, and Nepal. Since that time, more than 150,000 Mahindra Powerol engines and Diesel generator sets have been installed in India. Mahindra Powerol’s energy services consist mostly of power leasing and telecom infrastructure management.

The 18.6:1 compression ratio turbodiesel engine powered the Thar M2DICR and some other utility Mahindra vehicles excluding tractors. The Mahindra Roxoris powered by the Mahindra M2DICR 2.5 L (150 cu in) direct-injected turbodiesel engine that Mahindra claims produces 63 bhp (47 kW) @ 3,200 and 144 lb⋅ft (195 N⋅m) torque at 1,400 rpm. Mahindra says the Roxor‘s 12-US-gallon (45 l; 10.0 imp gal) fuel tank allows a selection of 350 miles (560 km) and consumes 35 miles per US gallon (6.7 L/100 km; 42 mpg‑imp). Starting 2019 model year Roxor, it’s electronically limited by 55 mph (89 km/h) , and 45 mph (72 km/h) in the 2018 model to make sure safe off-highway use.

Soon established whilst the Jeep manufacturers of India, the company later commenced manufacturing light commercial vehicles (LCVs) and agricultural tractors. It eventually saw a business opportunity in expanding into manufacturing and selling larger MUVs, beginning with the assembly under license of the Willys Jeep in India. Thereafter, the business changed its name to Mahindra & Mahindra in 1948.

Roxors are assembled at the US Mahindra facility with about 50% local content, by value. In the United States it is definitely an off-highway side-by-side (SxS). Mahindra is the first new automaker to open a manufacturing operation in the Detroit area in almost 30 years. The Mahindra Roxor announced in November and began sales on March 2, 2021. The Roxor is assembled at Mahindra’s 150,000 sq ft (14,000 m2) factory that opened in March 2018 in Auburn Hills, outside Detroit, Michigan. They’re sold through powersports dealers across US and Canada.

1.45 million customers. Since its inception, the business has sold over 2.1 million tractors. Mahindra began manufacturing tractors for the Indian market during the first’60s. Mahindra & Mahindra’s farm equipment division (Mahindra Tractors) has over 1,000 dealers servicing approx. It’s the utmost effective tractor company on the planet (by volume) with annual sales totaling a lot more than 200,000 tractors.

In addition it maintains a joint venture with BAE Systems, Defence Land Systems India. The organization has generated and assembled military vehicles, commencing in 1947 with the importation of the Willys Jeep that were widely found in World War II. Its distinct military vehicles includes the Axe.