Advertising as Communication
by Gillian Dyer
Advertising as Communication ~ Click Here
- Author: Gillian Dyer
- ISBN: 9780415027816 (0415027810)
- Publisher: Routledge
- Release date: December 15, 1982
- Language: english
- Format: paperback, 248 pages
About The Book
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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