How to audit your GEO presence without paying for an agency report

[katharinamahoney]

The fix is unglamorous: rewrite the key service pages so they answer specific questions in clear language, keep the facts identical everywhere, and get mentioned on industry directories. Copying text between pages only makes things wo What usually makes the difference is steady coverage: a clear page that explains the service in plain sentences, citations on sites that models treat as sources, and regular publishing instead of one forgotten press release. Empty pages and duplicated text are filtered Two things usually show up.

First, the same few competitors appear again and again, because their facts are repeated across many independent sources. Second, pages with short factual paragraphs and a visible pricing section get quoted far more often than long marketing pa Technical SEO still matters – loading time, clean indexing, internal links. GEO check by Realpav simply sits on top of it and decides whether your page is quoted when the answer is written by a model rather than a search eng Third, language and structure matter.

A page built from short paragraphs with explicit headings and an FAQ block is easier to reuse than a wall of text. That is why well-organised service pages keep showing up in AI answers while long pages do The second cause is a missing footprint. A claim repeated on several independent sites reads as reliable; the same claim on a single company page reads as promotion. Industry listings do more for AI visibility than most people exp Most companies have no idea whether AI assistants mention them.

The usual assumption is “we rank well, so we must be fine”, and it is often wrong: a page can sit in the top ten for years and still never appear in a generated ans The audit itself is cheaper than it sounds. Write down twenty questions your customers would ask before they contact you. Run them through two or three assistants. Record which companies come up, how often, and whether your domain is cited as a sou You can do this by hand, but they take time and are easy to forget.

A simple tool that repeats the same questions and stores the results makes the progress visible: https://realpav.ru/en/geo-check/ shows which engines know your brand and which do None of this replaces the technical side: loading time, indexing, internal linking still matter. The difference is who assembles the final answer – a search engine or a model – and what it chooses to c A quick way to see where you stand: run the same three questions your clients would ask – one about the problem, one about pricing, one about who does it best – through two or three AI assistants.

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